Product Engineer & Product Manager

My Role

Product Engineer — solo, end to end: positioning, brand, design system, copy, and every line of code. Independent studio, 2026 – present.

The Problem

Àrà (ah-RAH — Yorùbá for "wonders, the never-seen-before") exists because small businesses in Nigeria keep hearing they need AI but can't buy it. What's on offer is open-ended consulting, priced by the hour, with no guaranteed output — exactly the engagement shape a cash-conscious founder can't risk. The bet: productize the work into fixed-scope, fixed-price offers — an AI opportunity audit, a six-week MVP, an AI integration sprint, and an always-on design & build subscription.

Decisions & Tradeoffs

• Fixed price over hourly. Removes the buyer's risk and forces honest scoping on my side. The tradeoff: I have to say no to vague briefs, and the audit exists precisely to turn vague briefs into buildable ones.
• The site is the demo. Instead of claiming AI competence, the landing page embeds two working AI tools — "Audit my business" and "Spec my idea" — running server-side Gemini with structured, validated JSON output. The tradeoff: real inference costs and abuse surface, handled with rate limiting and server-side keys. The upside surprised me: prospects arrive at the booking call with a machine-drafted spec already in hand, so the tools double as lead qualification.
• A design system from Nigerian textile traditions — Adire, Aso-oke, Uli linework, Benin coral beads — instead of the default SaaS gradient. Slower to build (nothing could be borrowed from a UI kit), but it makes the studio unmistakable, and the interactive Design Lab lets visitors play with the system itself.
• Never lose a lead. The Supabase-backed booking flow falls back to a plain mailto link if anything fails. A broken API call should never cost a client.
• Accessibility as a constraint, not a patch. Every animation honors reduced-motion preferences.

Stack

Frontend: React 18, TypeScript, Vite, Tailwind CSS, Framer Motion · Backend: Vercel Serverless Functions + Gemini, Supabase (PostgreSQL)

My Role

Product Strategist & IT Consultant — client engagement, Nov 2025 – Feb 2026.

Overview

SafeTrip is a single-page web application for a bus transportation and logistics company, providing a user-friendly interface for booking interstate and metro bus tickets, along with a comprehensive admin panel for managing company operations.

Key Features

• Interstate booking between major Nigerian cities with real-time availability.
• First & last mile (metro) booking for LAMATA franchise routes within Lagos.
• Dynamic pricing and scheduling — all routes, schedules and prices fetched in real time from the backend.
• Accurate seat availability calculated from live booking data.

Admin Panel

• Full CRUD for schedules, with support for recurring daily schedules.
• Fleet, route and booking management in one dashboard.

Stack

Frontend: React, Vite, TypeScript, Tailwind CSS · Backend: Supabase (PostgreSQL)

My Role

Product Manager — contract role on a small founding team, Jan – Apr 2025.

The Challenge

The online dating market is saturated, but the team identified a gap for tech professionals who seek partners with similar interests and career paths. Mainstream apps often failed to capture the nuances of this demographic, leading to low-quality matches and user fatigue.

The Process & Solution

The core innovation was a machine learning algorithm that went beyond simple profile data. It analyzed users' interests, communication styles, and in-app behavior to predict compatibility — matches users rated as meaningfully better than swipe-based alternatives. I also designed and ran an A/B testing program on the onboarding flow, shipping the variant that measurably cut sign-up drop-off.

The Impact

• Early cohorts returned at a markedly higher rate than the pre-ML baseline, validating the compatibility model.
• ML-driven match recommendations became the app's most-used feature and the core of its retention loop.

My Role

Product Manager — independent build with clinic partners, Jul – Aug 2025.

The Challenge

In many underserved communities across Nigeria, accessing healthcare is a significant challenge. Patients face long wait times, a lack of information about available services, and difficulties in booking appointments, especially in low-connectivity environments.

The Process & Solution

Based on on-the-ground user research, we prioritized core accessibility features like offline functionality and multilingual support (English, Hausa, Yoruba). Partnering with local clinics, we integrated their schedules for real-time booking, replacing hours of queueing with a confirmed appointment before leaving home.

The Impact

• Adopted by patients across multiple partner clinics in its first months, with offline access driving usage in low-connectivity areas.
• Post-launch surveys showed strong satisfaction, led by local-language support and shorter waits.

My Role

Designer & developer — independent solo build, 2025.

The Challenge

Small businesses assemble the documents they send — invoices, quotations, contracts, proposals — from Word templates, one-off invoice generators and separate e-signature tools. The result is slow to produce, inconsistent with the brand, and invisible once sent: nobody knows whether a document was ever opened.

The Process & Solution

I designed and built Subtleflow as one workspace for all ten document types a business sends, with sequential numbering and reusable brand profiles. "Draft with AI" turns a one-line brief into a complete editable draft — line items, contract clauses, proposal scope — via structured AI output behind a Supabase Edge Function. Tokenized share links let clients review and sign on any device, statuses move from sent to viewed to accepted automatically, and every document exports as a print-ready branded PDF generated in the browser. Built with React 19, Vite, and Supabase (auth, Postgres with row-level security, Edge Functions).

The Impact

• Completely free — unlimited documents, clients and brand profiles, with no tiers or trials.
• E-signatures recorded with signer name, email and timestamp — no account needed on the client's side.
• View tracking shows the moment a document is seen, and overdue invoices flag themselves.

My Role

Business Manager, Operations & Business Development — full-time employer, Mar 2023 – Apr 2025.

Overview

Brightyield Golden Resources Limited is a finance firm in Abuja, Nigeria, specializing in loans to police officers and civil servants, leveraging the IPPIS infrastructure for direct deductions. I led initiatives to streamline operations and transform a loan process that was previously manual and prone to delays.

The Challenge

• Extended processing times — loan approvals often took 7–10 days.
• Manual data entry caused inaccuracies that drove up operational cost and rework.
• The firm was growing faster than its manual processes could absorb.

The Solution

I proposed digitizing the loan workflow through a custom resource management tool integrated with existing CRM systems: automated eligibility checks, KPI dashboards for real-time tracking, and mobile-friendly interfaces for on-duty officers. The result: approvals moved from days toward hours, manual re-entry disappeared, and the firm absorbed its client growth without added headcount.